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| • The Process I use To Design Logos |
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The Logo Design Process.
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1. The Logo Brief - this important step is where I collect all the information about the logo from the client. This would include color scheme, name of the company, whats your industry, etc. Thsi information helps in saving time and getting my client what they need.
2. The company Reseach - After the design brief, I take time to get to know my client’s businesses. This is a crucial step because it helps to make the logo design successful. Research includes general reading on the industry itself, sometimes on its history, and on its competitors.
3. Brainstorming - This is where i look for inspiration and research possible look, feel or style. I may look at similar businesses, not to copy to but to get my thoghts going.
4. Sketching the logo - This is where I would utilize the design brief and research done earlier. I will come up with different concepts and this is where the creativity comes in. I make many skethes on a paper as the ideas come to mind.
5. Reflection - This is where I get some feedback from others and take a break to renew my thoughts.
6. Presentation - This is where I will present my final design samples to my client for selection |
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