- You can purchase 5000
four color , professionally designed postcards,
for less than $200. In some cases, even less than
$100.
In the U.S. the
cost to mail a 4 X 6 postcard is only $0.24. Designsnprint.com
will design, print, and mail your postcards for you.
Think about this, have you ever gotten a postcard
in the mail and not, at least, looked at it? Postcards
are true attention grabbers. They initiate the contact
with your potential customer.
Here's how you can use postcards successfully and
in a way that is beneficial to you:
a)
Generate New Leads
b)
Make announcements to your existing database of
customers
c)
Thank customers for their support and loyalty
d)
Follow-up with prospects as a part of a campaign
e)
Send traffic to your website
f)
Offer specials or discounts to generate more sales
g)
Seasons greetings with your personal logo and information
In the crowded highway of mail that your customers
receive every day, you have to make your card demand
attention. Yes folks, that's the secret to having a
successful mailing piece.
One side of the card should send a message so powerful
that the prospect will want to turn it over and read
the other side. On the other side of the card you will
deliver the benefits of your company (just remember
that the prospect is only concerned about what is in
it for them). Provide a strong offer to create action.
List your contact information clearly.
If I had to choose the most important part of the
postcard apart from the contact information, I would
have to say it's the headline. It must be Powerful.
It must be Concise. It must be Bold.
Use
graphics only if it is in relation to the message
you are trying to get across. A nice clean graphic
or image can be powerful, but overuse can be deadly
to you marketing campaign. It all depends on you target
market. When creating your text always think in terms
of the benefit of your product to the prospects. Think
about the product's unique advantages. One very important
feature of the card should be the offer. Give your
prospect a reason to Act Now!! Remember that "FREE" is
the most powerful word in any offer.
If you are into selling real estate, you might not want
to send your postcard to a group of teenagers. I am
just saying, zero in on the right prospects and
you will get greater results.
Many people make the costly mistake of producing their
postcards, but lack the will to get it to the prospects.
In this case, you may as well not produce the cards
in the first place. They are no good sitting in the
box in your office.
I encourage you to test the power of postcards today
with a new approach. Just take that extra step and
follow the right guidelines. You will separate yourself
from the competition and soar ahead. |
