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15 Ways You Can Use Custom Stickers to Promote Your Business

If you’re looking for a low-cost, high-impact promotional tool, you’ll find that the humble sticker has a lot to offer. They’re cheap. They’re easily customizable. People love them and will use them in a wide range of ways, too. What’s more – they’re incredibly versatile. Here are 15 ways to use custom stickers to promote your business that you may not have thought of.

custom sticker printing

1. Giveaways

Just give them out. Put them in each bag at the cash register. Hand them out to everyone who checks out.

2. Put Stickers at the Register

Don’t want to bother with handing them out? Keep a stack of custom stickers to promote your business sitting by the register and let your customers take one whenever they feel like it.

3. Run a Placement Contest

If you really want to ramp up the effectiveness here, run a placement contest. Whoever puts their sticker in the most creative (but legal) place wins.

4. Stick them on Things

Let your employees go nuts, placing your custom stickers throughout your store (within reason).

5. Offer Stickers as Rewards on Social Media

You can build a solid following on social media and market your company by offering custom stickers as a reward. Give each new follower two stickers, or give a stack to your 100th follower (or whatever number you determine).

6. Use Them at Tradeshows and Events

Combine custom stickers to promote your business with your presence at a tradeshow and ensure that everyone who visits your booth has a little something to take away with them.

7. Hand Stickers Out at the Door

Position an employee near the door to your store, and have them hand out stickers to everyone who comes in. Alternatively, place your sticker-giver outside and see how many new faces come in!

8. Use them as Coupons

Everyone loves to save, and you can easily turn your stickers into coupons.

9. Place Them Around the Neighborhood

Do some guerilla marketing and place your stickers around the neighborhood to build awareness (but keep it tasteful and legal).

10. Put them on Your Vehicle(s)

Put your vehicle to good use and place stickers on the windows to really build awareness while you’re out and about.

11. Let Your Employees Wear Them

Wearable stickers are fun, and by letting your employees wear them, you create greater interaction and interest.

12. Laptop Decals

Give your customers the ability to dress up their laptops or smartphones with your stickers (and use them on your own devices).

13. Fun Stickers for Kids

Get the kids of your customers involved in creating stickers that appeal to younger age groups.

14. Bumper Stickers

Yes, they bear mentioning. Bumper stickers are enormously popular, particularly if you’re able to make them funny or if they have a point beyond advertising your business.

15. On Your Mail/Packaging

Use custom stickers to promote your business by placing them on your packaging, envelopes, and more.

Custom stickers can do a lot to promote your business, and you should have several good ideas now. 

Posted on July 10, 2015