June 12, 2015
5 min read
Customer retention – it’s the holy grail for your auto repair shop. It’s far easier to succeed when you’re able to serve customers with whom you’ve already built a relationship. Not only that, but you’ll find that the costs of retaining customers is far lower than that of bringing in new clientele. While there are plenty of tools out there that can help foster better customer retention, few can compare with what custom invoices can offer. How can a simple invoice help with customer retention? Here are five ways:
Your Company Name
One way that custom invoices bolster customer retention is by keeping your business name front and center in their minds. By adding your company’s name, logo, and contact information to the invoice, you ensure that you’re not easy to forget.
Show Your Expertise
When you use manual invoices, you’re able to give your customers a great deal more information than with electronic records and receipts. Your technicians can make handwritten notes, recommendations, warnings about upcoming potential problems, and a great deal more. Your customers will appreciate the extra detail and return to your shop for additional services from an expert they trust.
Speaking of trust – custom invoices help establish trust between your shop and your customers by showing exactly what they’re being charged for with each service. There’s no ambiguity here, and your customers can break the price of their service down incrementally, whether they’re having their oil changed, their A/C repaired, their transmission rebuilt, or something else.
Upsell Services and Repairs
One of the best things about custom invoices for auto repair shops is the fact that they give your technician plenty of space to make recommendations and upsell parts and services. This goes from simple things like air filters and wiper blades to larger services like new brake pads, rotor resurfacing, four-wheel alignments, differential service, and a great deal more. You can have a custom section added to your invoice just for notes and recommendations.
A Personal Touch
Sure, printed invoices and receipts might seem more convenient, but they lack the personal touch needed to really cement your shop in your customers’ minds. With manual invoices, you’re able to create a connection between them and your shop in a way that printed or electronic records can never touch. It serves as a reminder of the quality of service, the skill and expertise of your technicians, and the fact that your shop is dedicated to serving the needs of your customers in every way possible. That will make you stand out from the competition by a mile.
These are just a few of the many ways that custom invoices help you retain customers and build success. There are plenty of other custom forms that can help your business succeed as well, from letterhead to pre-service inspection forms and more. Make sure you have the forms you need to build a loyal customer base and a thriving business.
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